Our Heritage

Our mission is to be trustworthy creators of custom fine jewelry designs using natural Paraiba Tourmaline while increasing awareness of this rare “neon” blue gemstone. We have been in the business of selling gems and jewelry since the 1980s, and over the years, we have honed our expertise in jewelry craftsmanship, making us one of the leading jewelers in the market for Paraiba jewelry.

Our passion for jewelry has driven us to source the most precious stones and gems from around the world, with a focus on natural paraiba tourmaline. Our direct connections with the mines producing paraiba tourmaline enable us to obtain the most stunning, authentic, and rarest gems available on the market. We take pride in ensuring that our gems are ethically sourced and comply with international regulations, making our products not only beautiful but also socially responsible.

Our expert designers are the driving force behind the creation of our extraordinary jewelry. We believe that every piece of jewelry should be unique, and that is why we take a personalized approach to our craft. Our designers work closely with clients to understand their style and preferences, ensuring that we create a piece of jewelry that is tailored to their individual needs.
At our core, we believe that jewelry is not just about fashion but also about emotions, memories, and experiences. That is why we go the extra mile to create pieces that are not only beautiful but also meaningful. We understand that jewelry is often a representation of love, commitment, and celebration, and that is why we work tirelessly to ensure that every piece we create is a true reflection of those emotions.

We take great pride in the quality of our work and the satisfaction of our clients. We believe that our jewelry should be enjoyed for generations, which is why we use the highest quality materials and techniques to create our pieces. Our jewelry is made to withstand the test of time, ensuring that it remains as beautiful as the day it was created for years to come.

In addition to our natural paraiba jewelry collection, we also offer a range of other exquisite jewelry, including engagement rings, wedding bands, necklaces, and bracelets. We understand that every piece of jewelry tells a story, and we are committed to creating pieces that will be cherished for a lifetime.

We are more than just a jewelry store; we are a community of jewelry enthusiasts who share a passion for beauty, craftsmanship, and excellence. Our goal is to provide our clients with a unique and personalized experience, and we believe that every piece of jewelry should be a reflection of the wearer's individuality.

We welcome anyone who wishes to do so to make an appointment and visit our store location in Downtown Los Angeles to take a look at our finished pieces in real life. The pictures you see online do not do justice to the true beauty of our pieces. We look forward to being a part of your jewelry journey and helping you create a piece of jewelry that is truly exceptional. If you have any questions or would like to discuss a custom piece of jewelry, please do not hesitate to contact us.